Registration Opens: March 22, 2027

EVENT HIGHLIGHTS

OPEN SHOW + $20 PREREGISTRATION + $25 DAY OF SHOW (CASH ONLY)

FREE FOR SPECTATORS + TROLLEY RIDES

No admission charge to enjoy the show, plus free rides to the riverfront with Madison Trolley Line!

DASH PLAQUES + SWAG BAGS

Dash plaques and swag bags with the best of Madison’s businesses coupons, products, and swag guaranteed for every pre-registered participant. Over 70 trophies awarded.

FOOD + LIVE MUSIC + BERENYI KUSTOMS

Grab a bite from food trucks or nearby restaurants, and listen to 6 hours of live music. Shop vendor booths, browse for that hard to find part at the swap meet, and visit Berenyi Kustoms for custom pinstripes on your vehicle.